What Is Samsung TV Plus? Pricing & How It Works

Insights

Disclaimer: MNTN is a performance-focused Connected TV advertising platform. This article is for informational purposes only. To sign up for Samsung TV Plus or learn more, please visit their official website.

TL;DR

5 Quick Takeaways

What consumers and marketers need to know about Samsung TV Plus.

1. 1

   Samsung TV Plus delivers free, ad-supported streaming across compatible devices.

2. 2

   Its vast content library attracts viewers across diverse interests.

3. 3

   First-party data enables precise targeting, measurement, and campaign optimization.

4. 4

   CTV combines television’s reach with measurable performance marketing outcomes.

5. 5

   MNTN activates Samsung inventory with AI-powered optimization and accountability.

Connected TV (CTV) platforms like Samsung TV Plus are changing how consumers watch television and how performance marketers deliver targeted campaigns with measurable results. This streaming service offers a massive content library, making it an attractive option for advertisers and budget-conscious viewers alike.

The shift from pay-TV to free streaming isn’t just a fad, either. According to Nielsen, streaming viewership now accounts for 47.5% of total TV viewing as of December 2025. So whether you’re a consumer or a seasoned marketer, understanding how Samsung TV Plus works, what it costs, and how its advertising ecosystem operates can help you make smarter decisions.

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What Is Samsung TV Plus?

Samsung TV Plus is a free, ad-supported streaming TV (FAST) service launched by Samsung Electronics in 2015. It delivers instant access to live TV and on-demand content without a subscription or separate set-top box.

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How Does Samsung TV Plus Work?

Samsung TV Plus streams content over an internet connection directly from compatible Samsung devices (and a few other supported devices, which we’ll cover later in the article). Navigation is straightforward: the channel guide displays what is on now and what’s coming up next, while the home screen highlights popular and recently watched content.

In other words, it’s designed to feel like a comfortable, cable-like TV experience, but without the monthly bill. And this familiarity and ease of use are major reasons the service has grown so rapidly in recent years, in both audience size and library size.

Samsung TV Plus by the Numbers

These figures show Samsung TV Plus’s global audience scale, content breadth, and international availability.

• 100M+

  Global monthly active users

  More than 100 million global monthly active users as of January 2026.

• 4,300+

  Ad-supported linear channels

  Samsung TV Plus carried more than 4,300 ad-supported linear channels across its global markets.

• 66,000+

  On-demand titles

  Samsung TV Plus offers over 66,000 on-demand titles globally.

• 30

  Countries

  Samsung TV Plus is currently available in 30 countries.

Is Samsung TV Plus Free?

Yes, Samsung TV Plus is entirely free for viewers, with no subscription, credit card, or additional fee required. The platform supports itself through advertising, with commercials appearing during regular breaks in its linear-style programming. And since the commercials are targeted (the majority of them anyway), they feel less intrusive than traditional TV ad breaks.

So what’s actually on Samsung TV Plus?

Types of Content Available

Samsung TV Plus offers hundreds of free live channels and thousands of movies and shows on demand.

• Stay Informed

  News

  Offers national and international news, plus local news and weather in participating U.S. markets, through dedicated live channels.

  Featured Channels

  ABC News Live, NBC News NOW, CBS News, FOX Weather, and LiveNOW from FOX.

• Game Day

  Sports

  Features select live games, sports talk, event coverage, highlights, archives, and replays across major leagues and governing bodies.

  Featured Channels

  NFL Channel, MLB Channel, CBS Sports HQ, FIFA+, and PGA Tour.

• Movie Night

  Movies

  Offers free live movie channels and on-demand films across a variety of genres.

  Featured Channels

  Movie Hub, Hallmark Movies & More, CINEVAULT, and Paramount Movie Channel.

• Prime Time

  Entertainment

  Features scripted series, comedy, reality TV, creator programming, and exclusive entertainment channels.

  Featured Channels

  Stories By AMC, SNL Vault, Real Housewives Vault, and ION.

• At Home

  Lifestyle & Reality

  Covers food, home improvement, travel, design, and pop culture through dedicated channels and on-demand programming.

  Featured Channels

  The Martha Stewart Channel, Pawn Stars, This Old House, and America’s Test Kitchen.

• Family Time

  Kids

  Delivers family-friendly programming through dedicated kids channels, animated series, educational shows, and major family brands.

  Featured Channels

  Peppa Pig & Friends, BABY SHARK TV, My Little Pony, Hot Wheels Action, and PBS Kids.

How to Sign Up for Samsung TV Plus

Getting started with Samsung TV Plus is straightforward. You can watch without creating a new Samsung account on some devices, but signing in unlocks personalization features such as Continue Watching, favorite channels, channel editing, watch reminders, and watch lists. So why not sign up for the full experience?

Here’s how to get started:

• Access the Service Directly: On a compatible Samsung TV or Smart Monitor, open Samsung TV Plus from the home screen.
• Create a Free Samsung Account: Follow the on-screen instructions to create an account. Samsung may require email verification and two-step verification.
• Log In on Your Device: Sign in with an existing Samsung account (or the one you just created). That’s it! Grab the popcorn, kick back, and start watching your favorite shows.

Samsung TV Plus Growth and Scale

Samsung reported percentage changes without publishing the underlying hour totals. Reporting windows also differ slightly.

Largest gain +177%

On-demand catalog hours watched

Samsung reported in April 2025 that hours viewed in its on-demand catalog had increased 177% year over year.

Overall growth +25%

Streaming hours

Samsung reported that total streaming hours increased 25% year over year in 2025.

• 630M+

  Device footprint

  Samsung TV Plus was accessible on more than 630 million active devices.

Indexed Samsung TV Plus viewing growth, where each prior-year comparison period equals 100

Metric	Prior-year index	Reported year-over-year index	Reported year-over-year change
Streaming hours	100	125	+25%
Hours watched in the on-demand catalog	100	277	+177%

How Does Samsung TV Plus Advertising Work?

For viewers, Samsung TV Plus places ads within scheduled commercial breaks, much like traditional TV. But because it’s a CTV platform, Samsung Ads can use data-driven targeting and interactive formats to make placements more relevant and actionable. A 2025 Verve survey found that 72% of users were less likely to pay to remove ads when those ads were targeted and interesting.

Let that stat be a friendly reminder that relevance matters in ad-supported environments.

On the other side of the equation, advertisers access Samsung TV Plus inventory through Samsung Ads. The platform uses proprietary first-party data (including Automatic Content Recognition (ACR) and app-level insights) to build audiences, manage reach, and measure outcomes. Its measurement capabilities span brand lift and incrementality, conversions, and other lower-funnel metrics. So it’s more than just a typical television brand awareness play.

Samsung TV Plus and Advertising Advantages

Ad receptivity compares Samsung TV Plus with other major ad-supported services. Incremental viewers compares a North American auto client’s campaign strategy before and after adding Samsung Optimal Reach.

• 65%+

  Viewers otherwise unreachable through SVOD

  Samsung says it connects with more than 65% of viewers otherwise unreachable via subscription video on demand.

• 17x

  Higher engagement

  Samsung says interactive ads on Samsung TV Plus deliver 17 times higher engagement than the industry average for interactive ads.

• 600+

  Audience segments

  Samsung Audience Collectives offers more than 600 ready-to-buy first party audience segments.

• 3 in 4

  U.S. TV households reached

  Samsung Ads says it reaches 3 in 4 U.S. TV households; this is a Samsung Ads ecosystem claim, not a TV Plus-only household count.

Samsung TV Plus advertising lift and reference groups

Metric	Reference group	Samsung result	Reported lift
Ad receptivity	Other major ad-supported services · index 100	Samsung TV Plus · index 132	+32%
Incremental viewers	Auto-client campaign strategy before Optimal Reach · index 100	After adding Optimal Reach · index 139	+39%

What Devices Support Samsung TV Plus?

Samsung TV Plus is available across compatible Samsung TVs, mobile devices, and other connected screens. In the U.S., that includes supported Galaxy phones and tablets, while availability on other devices varies by model and region.

An internet connection is required, but no extra streaming hardware is needed on devices with Samsung TV Plus built in. Check Samsung’s current compatibility information before watching.

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Why You Need Performance TV

Samsung TV Plus turns the television itself into a gateway for ad-supported entertainment, giving brands a natural place within the viewing experience. MNTN lets advertisers activate Samsung TV Plus inventory alongside other premium CTV placements, then apply AI-powered audience matching and automated optimization to keep campaigns focused on meaningful results.

Give that screen-level access a job beyond generating impressions by connecting it to the audiences, goals, and actions that move your business forward. Bring measurable performance to Samsung TV Plus—sign up today with MNTN’s self-serve software.

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Samsung TV Plus: Final Thoughts

As CTV continues to dominate, Samsung TV Plus exemplifies how free, ad-supported models can deliver premium content while offering marketers robust tools for targeted campaigns that drive real business outcomes. With its expansive channel lineup, user-friendly interface, and innovative ad formats, it positions itself as a go-to platform for performance-focused strategies and cost-free binge-watching.