What Is Tubi TV? Pricing & How It Works
Daniel Stock | 9 Min Read
Disclaimer: MNTN is a performance-focused Connected TV advertising platform. This article is for informational purposes only. To sign up for Tubi TV or learn more, please visit their official website.
Quick Takeaways
What consumers and marketers need to know about Tubi TV.
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Tubi’s free, ad-supported model attracts massive, growing streaming audiences.
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Its expansive content library spans movies, shows, live channels, and originals.
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Advertisers gain addressable inventory, targeting options, and measurable outcomes.
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Broad device availability expands reach across screens and demographics.
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MNTN enhances Tubi campaigns through targeting, optimization, and reporting.
In the rapidly evolving landscape of Connected TV (CTV), platforms like Tubi have emerged as key players, offering marketers access to a massive, engaged audience through free, ad-supported streaming. And the numbers don’t lie. Tubi alone now accounts for 2.3% of total TV viewing time in the U.S., underscoring its growing influence in a market where viewers increasingly favor cost-free alternatives to traditional pay-TV.
But Tubi TV isn’t just about the cord-cutters. It’s about the experience that brings streamers and marketers together in a way that benefits everyone. And that’s what this article explores. Whether you’re a consumer exploring free TV options or a marketer trying to drive business outcomes, this guide explains everything you need to know about Tubi.
What Is Tubi TV?
Tubi is an ad-supported streaming service that provides free on-demand access to a vast library of movies, TV shows, and live channels. Launched in 2014, Tubi has grown into one of the largest free ad-supported TV (FAST) platforms, offering premium content without subscription fees and enabling advertisers to reach diverse demographics through targeted ads.
Who Owns Tubi TV?
Tubi TV is owned by Fox Corporation, which acquired the streaming service in 2020 for $440 million as part of its push into digital entertainment. This ownership has helped Tubi grow rapidly in the CTV space, achieve profitability in 2025, and reach over 100 million active users.
How Does Tubi Work?
At its core, Tubi is a user-friendly streaming service where viewers can instantly access on-demand content or tune in to live channels. Most content is available without an account, though signing up for free saves viewing progress, supports watchlists, and improves personalized recommendations based on viewing history.
The simplicity and convenience are major drivers of Tubi’s growth, as demonstrated by the numbers below.
Tubi Audience and Viewing at a Glance
These headline figures summarize Tubi’s scale, engagement, and viewing mix in 2026.
100M+ Monthly active users
Tubi reported more than 100 million monthly active users (March 2026).
1B+ Hours streamed per month
Tubi reported streaming over 1 billion hours per month (March 2026).
95% Viewing that was on-demand
Tubi reported that 95% of viewing was on-demand (March 2026).
2.3% Share of total U.S. TV viewing
Tubi reached a platform-best 2.3% share of total U.S. TV viewing (April 2026).
Is Tubi Really Free?
Yes. Tubi is entirely free for viewers, with no subscription fees, credit card requirements, or hidden charges. Advertising funds the service, allowing viewers to stream movies, TV shows, and live channels without a paid plan.
But don’t let that scare you. Tubi has roughly 4-6 minutes of ads per hour of viewing. And since the advertising runs on programmatic technology, ads are much more targeted and feel less intrusive than ads you might see on traditional TV.
Types of Content Available
Tubi offers a broad content library for a wide range of viewer interests. These are just a few categories of entertainment Tubi offers.
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Film Movies
Tubi offers films across genres such as action, horror, comedy, sci-fi, and drama.
Examples on TubiTransformers and A Time to Kill.
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Series TV Shows
From reality series and documentaries to classic episodes and newer programs, Tubi’s offerings cover a diverse range of episodic content.
Examples on TubiSnowpiercer and Gypsy Sisters.
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Live Live TV Channels
Tubi offers free live channels covering news, sports, weather, business, and entertainment.
Examples on TubiFOX Weather and UFC.
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Original Original Content
Tubi offers hundreds of Tubi Originals, including films and series across a wide range of genres.
Examples on TubiSidelined: The QB and Me and The Z-Suite.
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Family Kids & Family Programming
Tubi’s Kids & Family collection includes animation, adventure, comedy, and other family-friendly titles.
Examples on TubiRango and Open Season.
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Global International Content
Tubi’s international catalog includes Korean dramas, films, reality series, music programming, and other global titles.
Examples on TubiBecause This Is My First Life and A Korean Odyssey.
Again, this is just a taste. An entire article could be dedicated to this alone, but you get the idea. Tubi has something for everyone.
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300,000+ Movies and TV episodes As of April 2026, Tubi offered over 300,000 movies and TV episodes.
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260+ Live TV channels Tubi’s Help Center lists over 260 unique live channels.
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≈400 Tubi Originals As of June 2025, Tubi offered nearly 400 exclusive originals.
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20,000+ Creator episodes By June 2026, Tubi had added over 20,000 episodes from more than 300 creators.
How to Sign Up for Tubi
Creating a free Tubi account is quick and straightforward, requiring only a few details. As mentioned earlier, you don’t need to sign up, but signing in unlocks account features like a synced List and Continue Watching across devices.
- Visit the Tubi Website or Download the App: Head to Tubi’s website or download the app from your device’s app store.
- Create an Account: Enter your first name, email address, and password, or continue with Google on the website.
- Activate Your TV: On a supported smart TV or streaming device, select Sign In, visit Tubi’s activation page on a phone or computer, and enter the code displayed on your TV.
- Start Streaming: Once logged in, browse categories or search for a title, grab the popcorn, and start watching!
Tubi Reported User Growth, 2020–2025
| Year | Reported users |
|---|---|
| 2020 | 33 million monthly active users |
| 2021 | No new MAU milestone identified |
| 2022 | 51 million active users |
| 2023 | 74+ million monthly active users |
| 2024 | 97+ million monthly active users |
| 2025 | 100+ million monthly active users |
How Does Tubi Advertising Work?
Tubi’s advertising ecosystem is built around a viewer-friendly model with a relatively light ad load. The service does not offer an ad-free tier, but Tubi says it runs substantially fewer ad minutes per hour than traditional broadcast or cable. This keeps the platform free while limiting interruptions.
For marketers, that means access to 100% addressable inventory through programmatic and self-serve buying options. Tubi also offers audience and contextual targeting, standard video placements, pause ads, carousels, and interactive formats, plus measurement partnerships that connect ad exposure to outcomes such as website visits, conversions, and sales.
And with advertising growth across the board, Tubi is really making a name for itself in the Fox Corporation portfolio.
What Devices Support Tubi?
Tubi is available on most major connected devices, including smart TVs, streaming devices, and game consoles. Viewers can also watch on iOS and Android devices, select pay-TV platforms, and web browsers. We’ll stop just shy of saying anything with a screen (but it’s close).
With that said, device support and exact library content vary by location.
Why You Need Performance TV
Tubi’s free model gives advertisers a living-room environment where commercials are an expected part of the experience, not an interruption behind a paywall. MNTN lets brands access Tubi inventory and sharpen that opportunity with MNTN Matched audience intelligence, real-time automated optimization, and reporting designed to surface meaningful CTV results.
Put Tubi’s ad-supported viewing experience to work with campaigns built to find likely customers and learn from every outcome. Claim a more accountable place in streaming—sign up today with MNTN’s self-serve software.
Tubi: Final Thoughts
As CTV continues to reshape the advertising industry, Tubi TV stands out with its free model and massive scale, offering marketers a cost-effective way to drive results amid rising consumer preference for ad-supported streaming. With trends showing rapid growth in viewing time and ad revenue surges, platforms like Tubi underscore the shift toward data-driven, accessible entertainment that aligns with modern marketing strategies.
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