How AI Is Reshaping TV Advertising, With MNTN’s Mark Douglas

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AI is becoming a more prominent tool used in TV advertising. On the creative front, brands are increasingly making entirely AI-generated TV ads, even ones that ran during the Super Bowl. Agentic AI is also promising to shake up media buying by allowing buyer and seller agents to handle sales from end to end.

Mark Douglas, president and CEO of MNTN, joins the Marketer’s Brief podcast to discuss AI in TV. He talks about how the company’s own AI tools, such as the generative QuickFrame AI, have been a boon for its business, and how it balances AI-generated scenes with real-life footage in its campaigns.

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