Jacob Trussell

Jacob Trussell

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Inside MNTN MCP: Bringing Performance TV Into Your AI Assistant

How people interact with advertising software is changing. A year or two ago, someone would need to log in and navigate to a dashboard to...

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MNTN Recognized as a 2026 Inc. Power Partner Award Winner For Third Consecutive Year

The annual Inc. Power Partner Awards recognizes B2B companies that provide essential services and expertise to help entrepreneurs and businesses grow NEW YORK – October...
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MNTN Brings Tealium First-Party Data Into MNTN Matched™ to Advance AI-Powered TV Targeting

Tealium Customer Intelligence gives MNTN’s AI another powerful signal to identify households most likely to convert. NEW YORK–(BUSINESS WIRE)–MNTN (NYSE: MNTN), the technology platform bringing...
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MNTN Expands Attribution with AppsFlyer to Drive Better Performance TV Results

New integration connects TV ad exposure to app installs, purchases, sign-ups and other in-app actions, giving advertisers more data to drive better performance. NEW YORK–(BUSINESS...
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How an Automotive Plant Inspired MNTN’s New Production Operations System 

In 2023, our engineering team was moving fast. We were pushing hard to grow the business by shipping new features and expanding product capabilities. From...

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MNTN and Klaviyo Integrate Performance TV with CRM

The new integration gives Klaviyo’s high-growth customers a seamless way to reach audiences on MNTN Performance TV and re-engage them across email and SMS. NEW...
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Free Ad-Supported TV: Best FAST Streaming Services (2026)

Research shows that 45% of U.S. internet households now watch free ad-supported streaming TV (FAST), while 58% report using at least one free streaming service....

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The Rise of AI-Generated Commercials: What It Means for 2026

TL;DR 5 Quick Takeaways What marketers need to know about AI-generated commercials. 1 AI-generated commercials are becoming mainstream across modern advertising workflows. 2 Brands use...

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