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Solutions
MNTN for B2C
See how B2C advertisers utilize the MNTN platform to drive performance
MNTN for B2B
See how B2B advertisers utilize the MNTN platform to generate demand
MNTN for Small Business
Discover how small business advertisers use the MNTN platform to grow
MNTN for Enterprise
Explore how enterprise advertisers use MNTN to lock in their lower funnel.
More From MNTN
QuickFrame
Explore MNTN
Automated Optimization
Auto-Optimized to drive stronger results
Premium Inventory
The best streaming TV networks, every time
Creative Solutions
Accessible solutions to create high quality Connected TV ads
Reporting Suite
Report into a customizable dashboard and Google Analytics
Creative-as-a-Subscription™
Tap into a consistent stream of performance-driven TV creatives
Simple Activation
Launch your campaign in just a few clicks
Integrations and APIs
Empowering nimble measurement and fresh audiences
Verified Visits™
Proprietary attribution tailor-made for Connected TV
MNTN Matched™
Match your commercials with the audiences most likely to take action.
Explore & Learn
Case Studies
DonorsChoose and M+R Outperform ROAS Goal by 12x With MNTN Performance TV
DonorsChoose is a nonprofit organization (NPO) that helps public school teachers across the country crowdsource much-needed school supplies for their students, with a focus on historically underfunded schools. While DonorsChoose successfully drives donations throughout the year, they’ve found that Q4 / the winter holidays is a peak time for giving. To ramp up performance prior to this particularly busy season, they wanted to test a fresh advertising channel that would allow them to reach new audiences, ultimately driving more donations. In partnership with their agency M+R, DonorsChoose looked for an advertising solution that was flexible and would give them the ability to integrate reporting with third party platforms, while producing meaningful performance. M+R had successfully launched Connected TV (CTV) campaigns for other clients and thought it could be a great option for DonorsChoose, as well, but the channel alone wasn’t enough. To meet DonorsChoose’s unique needs and ensure the best results possible, M+R turned to MNTN Performance TV.
Postman Breaks Out of the B2B Marketing Bubble, Finding Success on CTV with MNTN
Postman is a leading API development platform. One of their primary goals is to simplify each step of the API lifecycle and streamline collaboration so their customers can create better APIs. Here at MNTN, we’ve experienced this firsthand — our product team has been using Postman as a way to manage our own API for years. “Postman has been an imperative tool for our team when building the MNTN reporting API,” said Erik Gray, Director of Product at MNTN. “It enables the team to easily manipulate the API structure and determine where problems are arising.” As an innovative company in the B2B space, Postman is constantly looking for emerging technologies to use to further their business goals. And after building a strong partnership with MNTN as a customer, Postman was excited to give Connected TV (CTV) advertising a try. With MNTN Performance TV, they were able to think outside of the box when it came to demand generation, leveraging CTV as a powerful performance engine.
GoMacro and Cuker Produce Sustainable CTV Performance with MNTN
Founded in 2004, GoMacro is a mother-daughter owned, mission-led business that makes vegan and organic protein bars. In the crowded and competitive natural food space, they have set themselves apart by using high-quality, sustainably sourced, plant-based ingredients. In search of a fresh advertising channel that was as innovative as their products, GoMacro enlisted the help of digital marketing agency Cuker. Cuker identified Connected TV as the ideal channel for GoMacro to combine brand storytelling with full-funnel audience targeting to increase brand awareness, drive conversions, and reach new business heights. Together, GoMacro and Cuker turned to MNTN Performance TV to ensure the success of their CTV efforts. With MNTN, their advertising dollars went farther, with less waste and more precision, resulting in full-funnel business growth — during both pivotal promotional times (like the end of Q4 into Q1) and throughout the year.
White Papers
How to Start Advertising on Connected TV
Eager to reach your most important audiences and deliver measurable results with streaming TV? Read this first. You’ll learn:
Your Connected TV Terminology Cheat Sheet
Connected TV is expected to top over $42 billion in advertising spend by 2027 — how are you keeping up? Whether you need a refresher, or you’re new to CTV, our cheat sheet provides an overview to the key terminology you’ll likely encounter in your day-to-day. You’ll learn:
Your Guide to Performance TV For 2025
When brands apply a performance marketing mindset to CTV, they can deploy strategic,lower funnel coverage that complements existing strategies, reduces ad budget waste,and drives higher conversions. This guide is designed to share the learnings of what a performance marketing mindsetcan do on CTV — and show how MNTN makes it possible.
Webinars & Events
Upcoming
For Good Measure: How to Make the Most of CTV’s Data
Presented by:
February 20, 2025
2:00 pm ET / 11:00 am PT
On-Demand
A Playbook for First-Time CTV Advertisers
How Retailers Plan To Use Connected TV in 2025
Realize Your (CTV) Creative Vision in 2025
Press & Announcements
News
MNTN Named One of Ad Age’s Best Places To Work 2025
Mark Douglas on Sport’s Streaming Evolution in 2025
MNTN CEO Talks Disney-Fubo Deal and Streaming’s Sports-Driven Future
Blog
Connected TV
Marketer’s Guide to CTV Video Ad Specs & Formats (2025)
by The MNTN Team
Advertising
Performance Marketing vs Digital Marketing: What’s the Difference?
Performance Marketing vs Brand Marketing: What’s the Difference?
by Isabel Greenfield
MNTN Research
Advertiser Trends
Consumer Insights
Ad Creative Analysis
About Us
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info@mountain.com
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