Summary
What This Session Is About
The Big Game is almost here, and many of the world’s biggest brands are getting ready to unveil their ads. But this year, a new and fast-growing TV market has emerged: new-to-TV brands. In fact, 90% of MNTN brands fall into this category — and they’re seeing supercharged results every day of the year.
Uncover the playbook this new generation of advertisers is using to succeed with MNTN’s head of product marketing, Matt Collins. You’ll find out:
- The state of the evolving TV landscape
- The latest tech, strategies, and insights you need to launch your own advertising dynasty
- Guidance for companies of different sizes and budgets
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