Summary
What This Session Is About
B2B marketers have been stuck with the same ad channels for awhile now. Their digital ad efforts have been limited to the likes of paid search and LinkedIn. And while those channels may be effective, they carry some limitations that keep B2B marketing strategies from evolving.
Thankfully, B2B marketers now have a chance to take their strategy beyond the expected. The rise of Connected TV advertising, with its data-driven approach to measurement and targeting, has made it a viable third ad channel for those in the B2B space looking to differentiate from the competition.
In this session, you’ll learn how it’s possible to utilize Connected TV as a performance marketing channel similar to other tried and true methods. We’ll explore everything from targeting in-market B2B audiences, to tracking conversions to measure success.
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