Big Ideas: Best Practices in Marketing Measurement for 2024 and Beyond

Presented by: Rockerbox

Summary

What This Session Is About

Experts from Rockerbox, MNTN, Snap, and Reddit discuss all things marketing measurement, covering topics like what it means to have a good marketing measurement strategy in 2024, what the recent comeback of Marketing Mix Modeling means, privacy and security as it relates to brands, and more.