Connected TV Advertising: Making Sense of a Shifting Landscape

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What This Session Is About

Roku, YouTube, and Hulu have been in command of connected TV (CTV) ad dollars for some time. But the field is widening. Soon, there will be a handful of other annual billion-dollar ad businesses to consider.

Meanwhile, your advertising peers are on track to spend over $25 billion on CTV this year in the US, according to our forecast. More notably, CTV’s annual growth rate will once again outpace all digital ad spending growth this year. That is a lot of opportunity worth unpacking.

In this Meet the Analyst Webinar, eMarketer’s senior analyst Ross Benes broke down the fundamentals of the increasingly rich and complex CTV space so you can hit the ground running on your next streaming ad campaign.

You’ll walk away with:

  • An in-depth analysis of our latest CTV estimates on viewership, time spent, and ad spending
  • Efficient ad-buying strategies for streaming services, TV networks, programmatic platforms, and CTV device-makers
  • How to approach new ad players, like Netflix, Max, and Disney+

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