Summary
What This Session Is About
First Connected TV transformed the face of TV advertising. Now it’s transforming SEO and PPC marketers into the superheroes of their organizations. These marketers are harnessing the power of CTV’s halo effect to amplify their existing efforts in paid search and social and soar past their KPIs — no gamma rays or spider bites necessary.
Join Ali Haeri, Senior Vice President of Marketing at MNTN, as he provides data-backed insights into how CTV can produce better results for your search and social efforts. As a fellow SEO and PPC marketer, Hatzenbuhler will show how you can implement CTV into your existing strategies, how its halo effect boosts outcomes across all channels, and why you should use it to effortlessly supercharge your marketing efforts.
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