Dot Your “I”s and Cross Your CTVs: Best Practices for a Data-Driven CTV Strategy

Summary

What This Session Is About

No matter your marketing goals, data is the key to understanding your efforts (not to mention justifying them to your CMO!). With Connected TV’s digital roots, marketers are able to use data for everything from creating high-impact video creative on the biggest screen in the home to using the extensive reporting to thoroughly understand and optimize their strategy. 

If you’re new to data-driven video, we have some advice that’ll help you get up and running (and stay there.) Join this session to learn: 

• What data to use to formulate your video creative strategy
• Why data is the key offering from CTV
• Best data-driven practices for setting up your CTV campaigns
• Lessons from a brand that is doing it right

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