Five Things Every Retailer Should Know About CTV Advertising

Summary

What This Session Is About

Connected TV has changed how today’s retailers reach their current and prospective customers. Equipped with precision audience targeting and reliable, accurate measurement, retailers’ ad campaigns can now focus on their ideal customer—while tracking conversions down to the last decimal. 

Join Sami Walters, Enterprise Sales Director at MNTN, and Giovanna Alfieri, VP of Marketing at The Honey Pot Company, as they share their expertise and the top five things every retail marketer should know about CTV advertising. Whether you’re looking for recommendations to get started, or you’re already familiar but looking to optimize your approach, Walters and Alfieri will share the insights you need to become the next TV ad success story. 

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