H1 2024 TV Ad Spending Trends

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What This Session Is About

Connected TV’s (CTV) share of the TV ad spending pie continues to grow as more streamers lean into promoting ad-supported tiers. Some are more successful than others, benefiting from the allure of live programming like sports.

During this Meet the Analyst Webinar, eMarketer’s senior analyst Ross Benes will cover everything you need to know about TV ad spending trends in 2024.

You’ll walk away with the latest on:

• Which streaming services are gaining the most revenue from ad-supported plans

• What the transition from linear to CTV means for ad inventory

• How events like the Olympics and the elections will drive spending

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