Hook, Line & Conversion: How CTV and Measurement Scale a Brand

Summary

What This Session Is About

Connected TV tops every performance marketer’s wish list — and their worry list, since proving it drives revenue is notoriously hard. In this session, QRY (strategy and media), Northbeam (attribution and incrementality), and MNTN (Performance TV) show how they helped a fishing-gear brand turn CTV into an accountable, full-funnel growth engine.