Summary
What This Session Is About
Did you know that 90% of B2B decision-makers buy from a brand that was already in their consideration set? That means if B2B advertisers want to reach the right people, they must deliver the right message, at the right time. Account-based marketing (ABM) has long been an essential tool to do this — and it’s rarely, if ever, done on the TV screen. But Connected TV has changed the game. The platform’s performance marketing capabilities have made it possible to use the largest screen in the home to achieve stellar results.
Join MNTN to expand your understanding of how B2B advertisers can use CTV in their ABM strategy. In this discussion, you’ll learn:
- How marketers are using CTV for performance marketing
- Why CTV is a valuable addition — even for B2B brands
- How MNTN uses CTV as part of their ABM strategy
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