In Streaming Color: Making CTV Video Creative for Search Marketers

Summary

What This Session Is About

By now, savvy search marketers know that they probably should be adding Connected TV to their performance strategy. They already have the skills they need to succeed… plus CTV is just as easy to set up as any search campaign. But there may be one big roadblock still keeping them from launching their CTV strategy: producing video assets.

Join MNTN’s Alexa Tierney, VP of Customer Success, and Alex Villa, Director of Customer Growth, as they discuss how to develop creative  — and a tried-and-tested creative strategy for CTV. You’ll learn how to make assets without breaking the bank and how to use CTV to A/B test your creative for future iterations.

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