It’s Time to Take Connected TV Seriously

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What This Session Is About

Advertisers are at an inflection point. Every brand is increasing ad spend only to rely on the same channels and strategies as their competitors – and few are doing enough to stand out from the pack. The time has come to leave behind the outdated tactics of yesteryear and start aggressively utilizing Connected TV as a differentiating channel.

Join Ali Haeri, VP of Marketing at MNTN, as he shares strategies to reduce oversaturation of existing avenues like paid social and rely on CTV as a performance marketing channel. From data-driven targeting strategies to creative measurement and optimization, Ali will discuss CTV’s strengths and share industry insights on how you can use them to stand above the competition. 

It’s Time to Take Connected TV Seriously

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