Summary
What This Session Is About
How do travel brands set themselves apart from their competitors, and reach and convert their target audience? By booking a one-way ticket to performance with Connected TV advertising. ID90 Travel has spent the last year expanding their carefully balanced performance mix to include CTV. In this Forum, they will share insights about the state of the travel industry in this period of economic volatility, as well as a look into how they are getting their offers in front of their key audiences, from testing audience targets to updating video creative.
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