Webinar

Keyword Targeting Makes Search Marketers CTV Pros (Even If They Don’t Know It Yet)

Presented by:

Summary

What This Session Is About

For years, search marketing has been the backbone of many brands’ marketing campaigns. And while Connected TV might be the new(ish) kid on the block, that doesn’t mean all those years of search marketing experiences and strategies can’t be applied to this hot ad channel. In fact, search marketers are already well-positioned to easily maximize CTV’s opportunities and improve their value for marketing teams. What’s helping to make all of this possible? The arrival of keyword targeting to CTV.

Join MNTN to learn how a search philosophy benefits a CTV approach and how the channel effortlessly slots in next to your other digital marketing strategies. In this session you will learn:

How to apply your performance marketing skills to CTV
Ways to implement the keywords you already use on the TV screen
How the expertise and strategies of search marketing can be applied to your own campaigns