Move Fast and Don’t Break Things: A First-Time CTV Advertiser’s Story

Linh Calhoun is the data-driven Chief Marketing Officer at the world's largest retailer of vintage and current tableware, silver, estate jewelry, and watches, where she's leading the transformation of the customer experience. She has evolved the company's branding and messaging to focus on making meaningful connections that foster engagement and loyalty, inspiring each generation to "use the good stuff" every day. Calhoun is a proven leader in driving revenue growth, enhancing customer experience, building high-performing teams, leveraging AI and data analytics to make decisions and understand marketing and customer trends. Her expertise includes developing and executing innovative multichannel strategies, optimizing marketing spend, and fostering innovation for sustainable growth. Her background includes leadership roles at companies like VIETRI, Ross Simons, Staples, L.L. Bean, and Pace Communication's e-commerce division. Her impact has been recognized with awards such as Home Furnishings News' inaugural "Lean In and Lift Up" award, placement on their "Inspiring Women in Home" list, and Retail Online Integration's "Top Women in Cross-Channel Retailing." She holds a Marketing degree and MBA from Southern New Hampshire University.