Navigating the CTV Frontier: Ad Spending Trends to Watch in 2025

Summary

What This Session Is About

By 2026, nine streaming services will generate over $1 billion in ad revenue, up from just two in 2020, according to EMARKETER’s forecast.

While linear TV maintains dominance in ad exposure, streaming platforms are revolutionizing the market. In this Meet the Analyst Webinar, senior analyst Ross Benes will explore the key trends that will shape the TV and connected TV (CTV) landscape in 2025 and beyond. Join us to learn how increased ad inventory from new ad-based tiers is affecting pricing, the disparity between viewing time and ad exposure, and more.

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