Summary
What This Session Is About
Connected TV might get a lot of attention as a performance channel, but paid search and social still play an important role in every brand’s marketing mix. The good news: when added to a performance strategy, CTV’s “halo effect” boosts campaign performance on all other channels — even underperforming ones.
Join MNTN as we show why paid search and social no longer need to do the heavy lifting for messaging, and how CTV can help generate more attention, qualified visits, and opportunities to convert on other channels. In this session you will learn:
- The importance of CTV’s halo effect on other channels
- How CTV’s halo effect produces better results on search and social
- How CTV lets you incorporate keywords as a targeting concept
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