Ring in the New Year With High-Intent Audiences on CTV

Presented by: MediaPost

Summary

What This Session Is About

In the latter half of the year, seasonal holidays, from Back-to-School to Black Friday, are probably foremost on your mind. Once those are in the bag, you might be tempted to take a break before getting started on new-year campaigns. But having a strategy to follow your high-intent audiences into 2025 will help maximize the often-overlooked quarter: Q5.

Join MNTN to learn more about how you can maintain your end-of-year momentum and continue to find valuable viewers with CTV as you enter into the new year. Discover how you can use keyword-based audience builders on CTV, much like on paid search and social, to find customers most likely to convert, plus gather tips for making high-impact video creative to capture your audience’s attention long after the holiday festivities have ended.