Summary
What This Session Is About
Eric Hatzenbuhler, MNTN’s own Senior Digital Marketing Manager, will put the best practices outlined in our Search Marketer’s Guide to CTV to the test with his years of B2B paid search experience. He’ll take it from the hypothetical to the actionable, detailing how search marketers can apply their know-how by showcasing how he has done it himself.
Hatzenbuhler will walk through an in-depth case study highlighting how he uses CTV as a performance channel. With real campaign objectives and results, this presentation will show the impact of adding CTV to your ad mix and give you actionable ideas to apply to your own strategy.
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