Shake and Bake: How CTV Helps B2B Brands Drive Demand

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What This Session Is About

As a famous (fake) race car driver once said, “If you ain’t first, you’re last.” For B2B advertisers, being part of that initial consideration set is as important as winning is for the legendary Ricky Bobby. But old B2B tools like paid search, aren’t built to put ‘em there. Luckily, CTV is bringing that “shake and bake” jolt to the marketing playbook, allowing B2B marketers to get in front of key audiences earlier.

Join Jon Zucker as he shares how B2B brands are burning new rubber on the speedway and redefining what it means to win. He’ll take a deep dive into a case study of a B2B brand that used CTV to pull ahead in a wobbly economy. He’ll share first-hand insights into how CTV not only helps increase win rates but also  complements the rest of your strategy. If you’re thinking, “But I don’t have the creative to follow in these brands’ footsteps,”don’t worry about that, either. Zucker will share some easy ways to add video to your strategy without breaking the bank. (Warning: This event may leave you jacked up on “MNTN” Dew.)

Shake and Bake: How CTV Helps B2B Brands Drive Demand

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