Stretch Ad-Strong: The Latest Flexible Tools Improving CTV Measurement

Summary

What This Session Is About

Every brand is different, and every ad campaign is unique. So why do we still pigeonhole our performance measurement into predefined boxes? To measure TV campaigns effectively, today’s marketers need the flexibility and reach of a childhood toy filled with corn syrup. Easier said than done, right?

Not necessarily. Join MNTN and Rockerbox as they highlight the latest CTV innovations making this flexible (one might even say super-stretchy) performance measurement possible. From incrementality and keyword reporting, to cross-device measurement and third-party integrations, we’ll break down the CTV tools you need to get true campaign measurement — and how to use them like a pro.

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