The Data-Driven Stories We’re Obsessed With in 2023

Summary

What This Session Is About

For our first chat, sit down with MNTN SVP of Marketing Ali Haeri and Sr. Director of Content and Research Tim Edmundson as they discuss the data-driven story we can’t stop talking about in 2023. They’ll get into the weeds of how (and why) our most successful clients … well, succeed with Connected TV advertising, from their creative approach to measurement best practices, and beyond.

They’ll also discuss what compiling this story revealed about effective CTV strategies in general — sourced from MNTN’s top advertisers — as well as tips on how you can find (and obsess over) your own data-driven story in 2024.

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