The Dog Days Are Over: Summer’s Heating Up For CTV Advertisers

Presented by:


What This Session Is About

For years, the summer doldrums meant lazing by the pool, no new shows, and a lull in advertising efforts. And while that first one is never going away, it’s the other two that have changed dramatically. Today, savvy advertisers are using the long-forgotten, late-summer season to launch sizzling campaigns and generate holiday-sized impacts mid-year. And with new tools and strategies, replicating these successes is easier than getting a sunburn at the beach.

Join MNTN as they look at how CTV flipped the “summer lull” script and is heating up ad campaigns. We’ll break down which industries and brands have been finding summer success, give data-backed insights on winning performance plays, and share everything you need to make this a summer to remember.

Get the latest CTV news, straight to your inbox.

Your destination for the latest stats, insights, and trends. Get it in your inbox every week.

MNTN is the future of TV and direct-response advertising.

Learn how to better drive performance for your digital campaigns with this full-funnel solution.

Request Demo