The Fastest Ways To Drive Performance In Q4 (And Beyond) On CTV

Summary

What This Session Is About

As Connected TV becomes a regular part of your media mix, it may be tempting to just “set and forget it”. However, without a focus on continuous optimization, you may be limiting the effectiveness of CTV. What if, instead, there were easy steps you could take to ensure you’re maximizing the impact of your campaigns as you head into the essential holiday season (and beyond)?

Join Rebeccah Bakich, Digital Marketing Manager at MNTN, as she discusses best practices for launching and optimizing CTV campaigns. She will share tips on how to best set up your initial campaigns, how to refine those campaigns once they are live, and how to plan a dynamic Q4 strategy that is sure to make this season bright.

After this session, you’ll be able to:

• Launch a CTV campaign with the fastest path to profitable scale
• Understand ad fatigue and how to combat it
• Be prepared to make the biggest impact in Q4

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