Summary
What This Session Is About
Subscriptions were the hottest thing in TV—until they weren’t. As more streaming services come online, consumers’ sticker shock is driving many to seek lower-cost alternatives. Enter ad-supported Connected TV. Nine out of ten CTV viewers regularly watch ad-supported content, and every major streaming service has (or soon will have) an ad-supported option.
Obviously this is good news for advertisers—but what might be overlooked in this new TV gold rush? Join MNTN’s James Toney as he shares his perspective on what should be top of mind for every advertiser as they tap into this major opportunity.
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