The Future of Ad-Supported TV

Presented by:


What This Session Is About

Subscriptions were the hottest thing in TV—until they weren’t. As more streaming services come online, consumers’ sticker shock is driving many to seek lower-cost alternatives. Enter ad-supported Connected TV. Nine out of ten CTV viewers regularly watch ad-supported content, and every major streaming service has (or soon will have) an ad-supported option.

Obviously this is good news for advertisers—but what might be overlooked in this new TV gold rush? Join MNTN’s James Toney as he shares his perspective on what should be top of mind for every advertiser as they tap into this major opportunity.

Get the latest CTV news, straight to your inbox.

Your destination for the latest stats, insights, and trends. Get it in your inbox every week.

MNTN is the future of TV and direct-response advertising.

Learn how to better drive performance for your digital campaigns with this full-funnel solution.

Request Demo