The Marketer’s Guide to Evergreen CTV Ads

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What This Session Is About

It’s upfronts season, and TV advertisers are already busy locking in their annual media buys to attract their audiences of tomorrow, today. But how do these advertisers stay connected with their brands’ loyalists and drive results beyond the upfronts? By dedicating time and creative attention to ads they can run year round, or what we call evergreen ads.

Join MNTN and Adweek as we look at how evergreen TV ads can reinforce your seasonal  campaigns and work alongside your upfront buys so you can generate performance marketing outcomes year-round. We’ll cover the success strategies of brands that successfully balance evergreen and seasonal TV campaigns, as well as tips for approaching your creative and goals for each. The result: everything you need to keep your campaigns — and your revenue — somewhere that’s evergreen.

The Marketer’s Guide to Evergreen CTV Ads

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