The Rise of CTV In Marketing

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What This Session Is About

With its precise targeting capabilities, high engagement and cost-effective campaigns, connected TV advertising offers a compelling alternative to traditional advertising channels. Combined with advancements in programmatic technology and AI-driven tools, CTV has created new opportunities for marketers to connect with their target audiences and drive campaign results. To remain competitive in the digital advertising space, it’s critical to stay up-to-date with the latest trends and technologies.

Industry experts will explore:

  • Which programmatic TV trends you should embrace
  • Identify which tech trends hold the most promise
  • How to integrate CTV with other marketing strategies
  • Benefits and challenges of CTV

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