Summary
What This Session Is About
The rise of Connected TV (CTV) has done more than enable viewers to cut the cord; it has also given B2B brands access to the largest screen in the home. While linear TV was too expensive and lacked key features like precise audience targeting and real-time measurement, CTV has solved these issues. And while many advertisers have yet to make the leap, savvy B2B marketers are turning to CTV to stand out from the crowd.
This is more than just a hypothetical. Join Eric Hatzenbuhler, MNTN’s Senior Digital Marketing Manager, to see real case studies of B2B brands leveraging the MNTN platform. Tune in to learn:
- Why Connected TV is a key channel for B2B brands;
- How B2B brands have leveraged MNTN’s CTV platform;
- Why his team uses their own platform to advertise MNTN’s B2B business; and
- How to apply their learnings to your own CTV campaigns.
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