Why SMBs and Emerging Brands Are Succeeding With CTV: Small Scale, Big Impact

TV advertising has typically been out-of-reach for smaller companies with limited media budgets. But CTV is leveling the playing field for SMBs, small agencies and emerging brands. They’re able to take advantage of new, cost-effective opportunities to reach their audiences with entertaining video ads on the larger living room screen, at a fraction of what a linear TV campaign would cost.

Hear from Johannes Sauer, CEO and founder of adjustable furniture brand Yaasa Studios, Sharon Lee, CEO of digital marketing agency SLT Consulting (now part of Fiverr), and MNTN’s director of product marketing Matt Collins, who will dissect how forward-thinking SMBs are using CTV. You’ll find out:

• Why CTV has become a true performance channel for SMBs
• How CTV can be used to complement other digital marketing strategies
• The key elements, from creative testing and accurate measurement, that SMBs should include in their CTV efforts