Your Performance TV Guide to Father’s Creative 2025

DonorsChoose and M+R Outperform ROAS Goal by 12x With MNTN Performance TV

DonorsChoose is a nonprofit organization (NPO) that helps public school teachers across the country crowdsource much-needed school supplies for their students, with a focus on historically underfunded schools. While DonorsChoose successfully drives donations throughout the year, they’ve found that Q4 / the winter holidays is a peak time for giving. To ramp up performance prior to this particularly busy season, they wanted to test a fresh advertising channel that would allow them to reach new audiences, ultimately driving more donations. In partnership with their agency M+R, DonorsChoose looked for an advertising solution that was flexible and would give them the ability to integrate reporting with third party platforms, while producing meaningful performance. M+R had successfully launched Connected TV (CTV) campaigns for other clients and thought it could be a great option for DonorsChoose, as well, but the channel alone wasn’t enough. To meet DonorsChoose’s unique needs and ensure the best results possible, M+R turned to MNTN Performance TV.

For Father’s Day, great Connected TV ad creative won’t just grab attention — it needs to connect with consumers on an emotional level in order to drive action. In 2024, Father’s Day spending reached $22.4 billion, and shoppers spent an average of $189.81 on gifts and celebrations. And this year, with consumers actively seeking out ways to celebrate the occasion, brands have a real opportunity to break through the holiday noise. This guide is packed with insights that will help you craft compelling Father’s Day creative for CTV that resonates with shoppers and drives results.

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Your Performance TV Guide to Father’s Creative 2025

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