Your Performance TV Data: In Sync with HubSpot
Jacob Trussell | 4 Min Read
For performance marketers, success comes down to three things: knowing who your best customers are, reaching them where they’re actually paying attention, and being able to prove your approach worked.
HubSpot helps teams nail the first thing, and Connected TV platforms should solve for the second and third. For a long time, though, keeping audience data current and tracking how your TV campaigns were actually contributing to pipeline across platforms meant manual exports, CSV uploads, a pile of matchback reports, and, well, you get it. Something so crucial to success shouldn’t be that hard. In fact, it should feel automatic.
MNTN Performance TV’s direct integration with HubSpot — the first of its kind among CTV platforms — does exactly that, automatically bringing TV campaign activity into the CRM workflows marketers use every day, so teams know which prospective customers were exposed to a TV ad, right alongside their other digital channels. It also keeps audience lists in sync between the two platforms, meaning your targeting always reflects who your customers actually are right now.
Your CTV Data, Right Where You Work
The gap between CTV and CRM historically required manual effort to bridge. Audience lists had to be exported from your CRM and uploaded into your CTV platform by hand, and TV impression data didn’t have a direct route back into the tools teams rely on to track performance.
MNTN is the first CTV platform to push TV ad activity directly into HubSpot at the contact level, so marketers can pinpoint exactly which prospects their TV campaigns reached, including which ads they saw and when, right inside their HubSpot contact records. That means you’ll have:
- Accurate Attribution: Know which TV campaigns are driving leads, with MNTN impression data sitting right alongside everything else in HubSpot.
- Sharper Targeting on Autopilot: Automatic daily syncs replace manual uploads, so campaigns always reach the right audience.
- One Connected Workflow: Sales teams can tell if prospects saw a TV ad, enabling more personalized outreach.
The Setup, Simplified
The integration is designed to feel effortless. Setup only takes a few minutes, and after that the two platforms handle the rest.
Just connect your HubSpot account to MNTN, select your custom audience lists, and daily automatic updates take it from there. When someone moves from prospect to customer in HubSpot, your targeting in MNTN reflects that without anyone touching an export.
Better Together, by Design
HubSpot gives you a clear, organized view of your customers and prospects. MNTN gives you a performance-driven way to reach them on TV and measure what happens when you do. Together, they close one of television advertising’s longest-standing visibility gaps: for the first time, marketers can see exactly how their TV campaigns are influencing prospects, down to the individual contact, directly inside the platform their team runs on.
“The black box of CTV is no more,” said Zach Eberhard, Growth Marketing at Overjet. “With MNTN’s integration into HubSpot, we have a real look at how CTV is directly influencing our efforts across the digital landscape.”
For B2B brands especially, closing that visibility gap matters. Sales teams can now track which prospects their TV campaigns reached before they ever pick up the phone, enabling smarter outreach with more context going into every conversation. And for marketing teams, the impact is just as tangible: your targeting gets sharper, your attribution becomes clearer, and automated updates make it faster to launch campaigns.
If your CRM and your TV campaigns have been living in separate worlds, MNTN’s integration with HubSpot is how you bring them together, and start getting more out of both.