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What Is Connected TV? How CTV Advertising Works (2026)
by The MNTN Team
15 Min Read
TV isn’t what it used to be, and that’s a good thing for marketers. But how has it changed? Enter Connected TV (CTV). CTV has transformed the biggest screen in the house into a performance marketing channel. This key change...Most Recent Posts
Streaming TV Advertising: Complete Guide for 2026
Streaming advertising isn’t just the future, it’s the now. Streaming now accounts for nearly 45% of total TV viewership in the U.S., officially surpassing broadcast...
9 Min Read
Read MoreConnected TV Platforms: List Of Top CTV Providers (2026)
In 2025, Connected TV (CTV) isn’t just growing, it’s dominating. U.S. CTV ad spend is projected to reach $33.35 billion this year, with 88% of...
6 Min Read
Read MoreOTT Advertising: Guide to Over-The-Top Ads (2026)
OTT advertising isn’t some distant trend; it’s the new baseline. As viewers abandon cable for streaming, marketers are right behind them, reallocating budgets to match...
13 Min Read
Read MoreWhat Is Linear TV? How Linear Advertising Works (2026)
In the ever-evolving landscape of media consumption, Linear TV Advertising stands as a testament to the enduring power of traditional television marketing. Yet as viewing...
10 Min Read
Read MoreLocal TV Advertising 101: Beginner’s Guide for 2026
Local television isn’t what it used to be, and that’s excellent news for performance-driven brands. In 2025, U.S. Connected TV ad spend crossed $30 billion,...
8 Min Read
Read MoreConnected TV Statistics: Viewership & Growth Trends (2026)
Connected TV (CTV) continues to solidify its place as a mainstream entertainment platform and a powerful marketing tool. Brushing up on current CTV growth and...
6 Min Read
Read MoreWhat Is Connected TV? How CTV Advertising Works (2026)
TV isn’t what it used to be, and that’s a good thing for marketers. But how has it changed? Enter Connected TV (CTV). CTV has...
16 Min Read
Read MoreMNTN Announces Creative Integration With QuickFrame AI to Help Brands Go Live Faster
For many advertisers launching their first or any TV advertising campaign, the biggest challenge isn’t targeting, measurement, or budget. It’s creative. Historically, not having a...
3 Min Read
Read MoreOTT Targeting: 7 Proven Strategies for Audience Targeting
Over-the-top (OTT) platforms are now a foundational part of the streaming ecosystem. With global OTT video users projected to exceed 4.9 billion by 2029 and...
5 Min Read
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