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Consumer Education, Diversifying Content, & More | Weekly Marketing News

Too Busy to Keep Up with the Latest Marketing News? We’ve Got You Covered.

4 Min Read

This week there have been a lot of articles in the world of marketing to keep track of. But don’t worry – we’ve got you covered. Here’s some of the top news making headlines this week.

As we continue to monitor the effects of COVID-19 on our day to day lives, many news sources are looking at the impacts this pandemic has had on the digital marketing world over the last few months – and where we need to go from here. The Drum believes that in this new, tech-centered world, digital marketing will become imperative for any brand wanting to stay relevant for consumers. Other sources like Business 2 Business recommends marketers diversify their content in order to appeal to the largest number of users, and Smart Brief believes educating consumers more efficiently will have a positive impact on the success of marketing campaigns. With everyone using advertising in one form or another, it’s going to take creative problem solving and a focus on the consumer experience in order to make an impact during the next few months.

Connected TV marketing news sources also have recommendations for marketers looking to take advantage of this particular channel. MarTechSeries believes that CTV is the easiest way to build loyalty among consumers, as this channel has the capability to deliver customized ad experiences with meaningful, reliable content. And with SpotX reporting that overall Connected TV ad spend increasing by more than 60% from April to August, it’s obvious brands are taking notice. 

Keep reading to see the rest of the marketing news making headlines this week.

DIGITAL

Digital marketing is accelerating – so what’s next? – Covid-19 has ground the world to a halt, but has accelerated digital marketing, taking it down paths that have not been ventured before.

Report: Digital marketing agencies during COVID-19 – The impact of COVID-19 was felt by agencies large and small across the globe. Read to find out what more than 130 digital agencies in the industry think about the impact of the outbreak and how they plan to navigate their business going forward.

Marketers Should Accelerate Digital Marketing Initiatives Amid COVID-19 Pandemic – Amid an economic downturn, marketing leaders are planning to increase investments in digital and social marketing, but pull back spend in areas like paid search and indirect ad buys.

Why Digital Marketing Is Imperative During Uncertain Times – There have been recessions, and this pandemic may not be any different than any other preceding it. Large businesses have survived and indeed outlived all these challenges – why wouldn’t smaller companies follow suit?

CONNECTED TV & STREAMING

OTT/CTV Ad Spend Up 60% In Early August Vs. Early April – Overall, total spend for OTT ads and Connected TV ads have increased by more than 60% in early August, reports SpotX, based on data on its platform.

Building Trust During a Pandemic: Ensuring Reliable Brand Experiences – As the COVID-19 pandemic continues to impact the lives of millions of global consumers throughout 2020, brands are tasked with being in touch with their prospects and customers in a deeper, more one-to-one way, which builds more trust.

Apple Just Took the First Step Toward a Streaming Bundle – Streaming video may soon go the way of cable TV, and Apple isn’t wasting any time building a bundle of channels – Apple TV+ subscribers can now add CBS All Access and Showtime streaming services.

Ad-supported streaming services were a bright spot in Q2 – Ad-supported video-on-demand (AVOD) platforms saw strong growth in ad revenues last quarter, a bright spot in the overall ad market during the pandemic.  

Video impressions rose 40% on CTV platforms in Q2, study says – Video impressions served to Connected TV platforms rose to 40% in Q2, according to a new benchmark study from Extreme Reach.

MOBILE

Optimising video ads for better performance – Massive shifts in behaviour due to the Coronavirus have meant more people are inside and consuming content across all devices, and as a result the cost is down.

How to Improve Your Mobile Marketing Strategy – As a business owner, you have to think about how you’re going to reach smartphone users and build an excellent experience that keeps them coming back for more.

Jack in the Box teams with Spotify on gamified ads – Fast food restaurant chain Jack in the Box has teamed up with Spotify to gamify the advertising experience and give listeners a chance to gain access to exclusive content and get their hands on some free tacos.

Oracle joins race to buy TikTok’s US business – Oracle has become the latest big name on a list of potential suitors for parts of TikTok’s business, as the hugely popular short-form video app continues to face international scrutiny over data misuse allegations.

WE’LL KEEP YOU UP TO DATE

That’s it for the roundup this week, next week we’ll be back with another list of what’s making news in marketing.

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