The Advertising World

There’s a lot going on in the world of advertising. Check out the stories, guides, and news that affect the industry.
5 Stages of the Sales Funnel (With Examples and Strategies)

by admin

9 Min Read

CTV Measurement vs. Linear TV Measurement Explained

by Frankie Karrer

7 Min Read

Macro vs Micro Conversions: What’s the Difference?

by admin

8 Min Read

Sales Funnels vs. Marketing Funnels: What’s the Difference?

by Melissa Yap

7 Min Read

Micro Conversions: What Are They and Why Do They Matter?

by Frankie Karrer

7 Min Read

Here’s What You Missed at NewFronts — and What to Expect at Upfronts

by Cat Hausler

5 Min Read

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