10 Best Demand Generation Tools for Marketers in 2025

by The MNTN Team

6 Min Read

The right demand generation tools can make all the difference in attracting, nurturing, and converting high-quality leads. From marketing automation to advanced analytics, today’s top platforms help marketers streamline campaigns and drive measurable results.

This list highlights the best demand generation tools for 2025 to help you scale your strategy and maximize ROI.

1. MNTN Performance TV

Connected TV (CTV) has become a powerful demand generation channel, allowing brands to reach high-value audiences with data-driven targeting and measurable performance. MNTN Performance TV turns CTV into a true performance marketing channel, combining premium inventory with advanced tracking and optimization.

Here’s how it enhances demand generation efforts:

Premium CTV Inventory – Advertise on top-tier streaming networks like ESPN, CNN, and Discovery+, ensuring brand-safe, high-quality placements.
MNTN Matched: AI-Powered Targeting – Leverage first- and third-party data to reach the right audience at the right time with precision.
Verified Visits™ Attribution – Track exactly how CTV ads drive traffic and conversions, providing full-funnel visibility into campaign performance.
Transparent, Real-Time Reporting – Access detailed insights into audience engagement, network effectiveness, and overall ROI.
Creative-as-a-Subscription™ (CaaS) – Keep messaging fresh with professionally produced, high-performing ad creative included in your media spend.

For marketers looking to integrate TV advertising into their demand generation strategy, MNTN Performance TV offers a scalable, data-driven approach that delivers measurable results. Sign up today and start using our self-serve software.

2. Google Analytics

If we had to pick a “must-have” platform aside from MNTN Performance TV, Google Analytics would be the easy choice. This free tool provides you with insights into web traffic, user behavior, and conversion rates.

By understanding how visitors interact with your website, you can identify opportunities to attract and convert leads more effectively. And with features like audience segmentation, goal tracking, and e-commerce reporting, you’ll have access to invaluable data that will allow you to inform your demand gen strategies and optimize marketing campaigns on the spot.

3. HubSpot

HubSpot is a comprehensive inbound marketing and sales platform that offers a suite of lead nurturing, customer relationship management (CRM), and demand-generation tools. With features like email marketing, social media management, content creation, and marketing automation, HubSpot enables you to attract and engage audiences throughout their buying journey.

But that’s not all the platform offers. It distinguishes itself further by offering extensive customization. You can scale the software to align with the size and mission of your business. It’s also incredibly user-friendly, offering an intuitive interface to streamline all of your marketing processes.

4. Salesforce Pardot

Salesforce Pardot is a powerful marketing automation platform that will empower your team to create, deploy, and manage demand-gen campaigns with ease. With features like email marketing and lead scoring, Pardot enables informed decision-making so you can make the best use of your finite resources.

One of its key value propositions is its native integration with the Salesforce CRM platform, which provides a seamless transition from marketing to sales. However, it’s best to keep in mind that Pardot may not be the best fit for non-Salesforce users.

5. Mailchimp

Email remains one of the most cost-effective and useful marketing channels available, and Mailchimp provides an intuitive and modern interface for creating, sending, and tracking your email-based campaigns. You can personalize content, segment audiences, and measure results with ease.

Additionally, as a leading campaign management tool, Mailchimp also integrates with numerous CRM and e-commerce platforms, allowing you to seamlessly sync data and improve campaign performance. By being diligent with your analytics processes, you can pinpoint what content is making an impact and what content is falling flat.

6. Hootsuite

If platforms like Facebook, Instagram, and other social channels have become foundational elements of your marketing mix, Hootsuite might be an excellent piece of demand-generation software for your business.

The Hootsuite platform has been fine-tuned for social media marketing, building upon the insights provided by native analytics tools built into platforms like X (formerly Twitter) and Instagram.

More importantly, the solution combines data from all of your social channels, providing a holistic view of campaign performance and reach. With it, you can curate content, perform “social listening” to understand consumer sentiments, and conduct comprehensive reporting tasks.

7. Ahrefs

Between native analytics tools and solutions like Google Analytics, it’s easy for pure search engine optimization (SEO)-based tools like Ahrefs to get lost in the shuffle.

But you mustn’t sleep on the power of this great platform, as it includes a comprehensive set of SEO tools, such as keyword research, competitor analysis, and site auditing — all of which are designed to help you climb the rankings and maintain an edge over the competition.

With these features, Ahrefs helps you identify content opportunities and improve your rankings. By uncovering high-potential keywords, you’ll be able to take advantage of niche markets and connect with consumers your competitors have overlooked.

8. Leadfeeder

You can never have enough quality leads. And that’s where demand-generation tools like Leadfeeder shine. Integrating with your website, Leadfeeder will help you pinpoint visitors who have shown a strong interest in your products or services.

By tracking website activity and providing detailed visitor profiles, Leadfeeder enables you to prioritize leads and tailor your outreach efforts for maximum impact. You’ll be able to target prospects with personalized content that appeals to their pain points and needs.

9. OptinMonster

OptinMonster is a conversion optimization tool that will help your team capture leads and grow its email list through targeted opt-in forms and pop-ups.

With features like exit-intent technology, A/B testing, and behavior automation, the platform enables you to engage website visitors and convert them to subscribers. Additionally, you can create compelling offers and optimize conversion paths.

As with many of the other demand generation tools on our list, OptinMonster includes a host of integrations, all of which play a substantial role in maximizing your return on investment (ROI).

10. Canva

Admittedly, Canva isn’t like the other options on this list, as it isn’t another piece of pure demand-generation software. Yes, it’s a graphic design platform, but it’s one that allows your team to create stunning visual content for demand-gen campaigns.

With a user-friendly interface and a vast library of templates, images, and graphics, Canva empowers your team to design eye-catching ads, social media posts, and marketing collateral with ease. And by incorporating such visually appealing content into your campaigns, you can capture the attention of your audience and improve brand awareness.

Demand Generation Tools: Final Thoughts

If you want your business to thrive today and through the years to come, you’ll need a steady stream of high-quality leads with strong purchasing intent. As you work to modernize your approach in 2024, diversifying your toolkit with demand-generation tools like the ones outlined above will help you combine creativity with effective marketing best practices to generate meaningful engagement.

Integrating platforms such as MNTN Performance TV, Google Analytics, and Canva into your workflows will help you stand out and fuel business growth.