In the Blackout Battle, CTV Advertising is Still An Oasis
by Isabel Greenfield
4 Min Read
Too Busy to Keep Up with the Latest Marketing News? We’ve Got You Covered.
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There was a lot to cover this week in marketing news. To make it easier for you to keep on top of the most important stories, here is a list of the many headlines that caught our eye.
What a long, strange year in digital marketing – As we move into Q4, into the holiday sales season, and into an uncertain future, it seemed a good time to look back.
3 Guidelines to Focus Your Digital Marketing Strategy — and See Results – When it comes to marketing, many businesses simply stick with what they know, and not without reason. The businesses that thrive are those that embrace the continually evolving nature of marketing and invest in it wisely.
5 Fundamental Shifts That Are Shaping Search & Digital Marketing – Businesses are rapidly transitioning to digital – with the demand for SEO at its core. Here are some of the changes marketers must pay attention to.
CTV and B2B: 3 reasons why Connected TV advertising is primed for B2B – Combined with its targeting and measurement capabilities, CTV’s ad experience should make it a go-to for B2B marketers looking to stand out.
Outside and inside the CTV channel: how can marketers take advantage of Roku’s reach? – The CTV market landscape is diverse and keeps expanding, though the top spot still belongs to Roku, which is expected to reach 100 million users by the end of this year and grow by almost 30% by 2023.
CTV advertising remains on the rise with new opportunities for Roku channel owners – The advertising sector hasn’t seen a year as challenging as 2020 since the Great Recession of 2008. However, digital video, especially Connected TV (CTV), remains relatively stable among all the paused and canceled campaigns.
Analyst: Pay-TV Cord-Cutting Increasing – New data from eMarketers found that U.S. pay-TV households dropping service will increase 7.5% in 2020, resulting in a market size of 77.6 million households.
14 Simple Changes to Improve Your Mobile Advertising Strategy – Success in mobile advertising is about more than creating visuals and video content that fits on a mobile screen. It’s important to follow the right practices and create an enticing experience for viewers and potential customers.
Report: Social Media Use Soars for Moms – Although all Americans are more plugged in due to COVID-19, women with school-aged children have increased their social media time more than any other consumer group.
Mobile Devices Seen as Essential in Reaching Holiday Shoppers – Listrak released a holiday shopping season consumer survey that showed a strong penchant for making online purchases while also using mobile devices for connecting to a brand or retailer.
TikTok tackles brand safety with OpenSlate partnership – TikTok has entered into a partnership with OpenSlate, a digital video-focused measurement and analytics company, in a bid to ensure brand safety across its short-form video app.
Reaching holiday shoppers in the new normal with mobile messaging – The holiday season will look a little different this year, and many brands are seeking out creative ways to engage with customers.
That’s it for the roundup this week, next week we’ll be back with another list of what’s making news in marketing.
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