Hold the Phone: CallRail and MNTN Announce Partnership

Product News

Track Phone Calls and Texts Generated by Connected TV

TV used to be notoriously difficult to measure, and what data you did receive was general at best. Then Connected TV — and MNTN Performance TV — flipped the script, providing crystal-clear visibility into performance metrics that were once unheard of for TV advertising. And now you’ll be getting a new layer of visibility into your campaigns, powered by our partnership with CallRail. With this integration, MNTN and CallRail will help advertisers finally connect the dots between CTV ads and phone (or text) conversions.

CallRail Does for Phones What MNTN Does for Television

CallRail helps businesses track the calls, texts, forms, and chats that lead to conversions. In other words: they made phones measurable. Sound familiar? It should — because we did the same thing for TV. Now, with our powers combined, brands can get an even sharper picture of how their CTV ads drive real-world action.

How Exactly Can You Track Calls Generated by TV?

Tracking calls from the unclickable TV screen may seem confusing — but it’s actually more straightforward than you think. Here’s a step-by-step breakdown of how it works.

1. An advertiser runs a Performance TV campaign on MNTN.
2. A viewer sees the ad and takes action by calling or texting the business.
3. CallRail captures that interaction and attributes it to the MNTN campaign that influenced the customer.
4. These attributed events (calls and texts) are then passed back into the MNTN reporting dashboard.
5. Advertisers see a unified view of performance, including online conversions and now, phone and text conversions.
6. They can then dig deeper and filter their results by conversion source (CallRail) and conversion type (call or text).

With the CallRail integration, the MNTN dashboard is giving even more clarity. All the metrics, all in one place.

The Benefits of the MNTN x CallRail Partnership

The partnership between CallRail and MNTN gives businesses a boost for a bunch of reasons, including: 

• Clear Attribution: Know exactly which calls and texts your TV commercials are driving, and how they impact your bottom line.

• Time Savings: Combine online and offline metrics into one report so you can quickly and easily evaluate total campaign effectiveness — then filter your results to dig deeper.

• Smarter Optimization: Use attribution data to adjust messaging and creative based on what drives real-world actions. 

• Validation: Get a comprehensive view into how your Performance TV ads drive real-world results, so you can prove the impact of the living room screen.

Ready to Try It Yourself?

The MNTN x CallRail integration is live for all current users. Not yet on CTV? Request a demo today so you can launch your CTV campaigns and track why your phones are ringing off the hook.