CTV Measurement vs. Linear TV Measurement Explained
by Frankie Karrer
7 Min Read
5 questions to ask before testing a new platform
3 Min Read
It’s time to drop your tried-and-true ad channels and focus all your energy on TikTok. Or is it? Headlines may make you believe that the newest ad channels are worth the time and investment to make the leap. But is that the right fit for your B2B business, or should you linger with the ad channels you know?
Eric Hatzenbuhler, Senior Digital Marketing Manager at MNTN, will join MarTech to discuss how to evaluate the newest ad platforms to make the most out of your ad budget (and your limited time!). To learn more about what questions to ask before you launch and how to determine whether your test was a success, register now.
By outlining a set list of questions by which to judge an ad channel, you can accurately compare your options as they pop up, saving you time and giving each channel a fair analysis. Before Eric moves MNTN to a new platform, he spends some time researching the new solution. Below are some of the questions he uses to evaluate:
These are just a few examples of how to determine whether a new ad platform is right for your business. To learn more about expanding your ad mix, be sure to register for the webinar “Leap or Linger: Determining Which Ad Platforms to Test for Your B2B Brand” in partnership with MarTech. Register here.