Measure More, Guess Less: Enhanced Incrementality Reporting Is Live on Performance TV
The MNTN Team | 2 Min Read
Performance marketers know that proving value is only half the battle. Conversions matter, but context matters too. Are your results truly incremental? Do they come from customers discovering your brand for the first time? That kind of clarity turns reporting into proof, and proof into bigger budgets.
That’s why we’ve enhanced Incrementality Reporting on MNTN Performance TV. With expanded visibility into incremental and new-to-brand metrics, you will see the lift your campaigns are driving more clearly and make smarter, data-backed decisions.
What’s New
1. New-to-Brand Visitors
Track how many brand-new customers MNTN drives to your site each month, plus what share of your total campaign traffic they represent. Using exclusion windows set by you, this metric will give you a clear view of how Performance TV is introducing your brand to net-new audiences.
2. Incremental Site Visitors
Get a read on the lift that only Connected TV can provide with this enhanced metric, which shows the site visitors Performance TV delivered (that you wouldn’t have seen otherwise).
3. Incremental New-to-Brand Metrics
Measure not only incremental growth, but also how much of that growth comes from brand-new customers, giving you the ability to see exactly how Performance TV expands your customer base and fuels long-term growth.
Together, these metrics go beyond surface-level reporting, giving you a sharper picture of CTV’s impact, from net-new visitors to incremental results. It’s more than measurement; it’s a clearer way to show the value of every impression and every dollar invested.