Linear Attribution Model: What Is It and How Does It Work?
by Cat Hausler
6 Min Read
Answers to the top Connected TV questions found on Quora
2 Min Read
With the rise of Connected TV advertising, marketers need to learn a lot about the fastest growing ad channel—and quickly. That’s why we’ve compiled the top questions and answers from Quora, where experts address complex questions, into a digest for a quick breakdown on what marketers need to know most. See what marketers are asking, and what the experts have to say.
Q. What are the recent trends in TV advertising?
A. Six percent of brands, agencies and trading desks are expecting to increase their investment in CTV within the next 18 to 24 months. Almost half of this group will be bumping up their budgets by over 30%. Why all the fuss?
Q. Which company has the best platform for serving ads for online video?
A. SaaS has become technology’s hottest buzzword, and brands are spoiled for choice, with so many advertising platforms on the market. If it’s an all-round digital advertising solution that you’re looking to serve ads, then we have a recommendation for you.
Q. What are the advantages of marketing with online videos?
A. Higher engagement, more conversions, an ideal format for storytelling, and virality among others – what’s not to like about online video? Sure, production time and storyboarding need to be built in for this type of format, but it’s well worth it, and here’s why.
Q. Why do big companies still advertise on TV instead of social media?
A. Television advertising is an attractive option, but traditional methods like Linear TV marketing don’t necessarily drive conversions with every campaign. Enter Connected TV – a way for advertisers to reach their branding goals without sacrificing performance.
Q. Is it true that television advertising is losing its value nowadays? Do you suggest TV advertising?
A. Not at all. Studies show that TV delivered the highest ROI of all media for every dollar spent at $14.34. Furthermore, this same study suggests that 90% of the average viewer’s video time is spent on television.
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