Retail Marketing Rises, Surviving COVID19, & More | Biweekly Marketing News

4 Min Read

Marketing news during the COVID crisis is evolving so quickly that it can seem almost impossible to stay on top of it all, but we’re here to help you keep up to date. In news that should interest any ecommerce marketer, the retail industry has upped their digital marketing spend by 30%. These retail marketers are likely hoping that shopaholics at home will continue their usual behavior of browsing for sales when they are sitting on the couch. 

In other news – social marketing has been booming, with social media companies like TikTok and Snapchat finding their audiences growing amid the rise of at-home work. And influencer marketing, while having to adjust to the new isolation orders that keep influencers inside, has new eyes watching high-profile figures on platforms such as Instagram Live. Looking at how authorities in this channel are navigating this crisis is important for any marketer looking to take the pulse of the industry at large. 

Here’s the marketing news that grabbed our attention during the second half of this week.

DIGITAL

Surviving COVID-19: How to adapt your digital marketing strategy amidst a global crisis – When a pandemic strikes and analysts forecast the crisis will have a long-term effect globally because of the unabated spread of the virus, what role does a brand marketer play?

How to Establish Marketing Authority in a Niche Industry – Serve a very specific type of company, and take extra care of your clients to prove your investment in that niche. The following four steps will get you there.

Think Like a Virus: B2B Marketing Strategy in the WFH World – Global quarantine has forced businesses to go remote and digital, and many business practices that have been adopted today will also remain after the pandemic is over.

Retail industry ups digital marketing spend by 30% to stay relevant during lockdown – The retail industry that has been heavily impacted by the COVID-19 pandemic is holding on to the hope of seeing a boom post-lockdown as they expect shopaholics to go on a buying spree.

How To Avoid A Coronavirus Marketing Fail – To avoid a coronavirus marketing fail, brands need to think long term and ensure their messaging appears in the right context.

SOCIAL

Social Media Marketing Lessons to Dominate 2020 – Social media was earlier limited to promoting a brand’s products or services but now it is more about offering users a new sales touchpoint.

Social martech platforms pivot quickly facing COVID-19 crisis – Opendorse, a social publishing tool designed for athletes and sports marketing teams, made a swift move in response to the COVID-19 outbreak and moved up the release date.

How Will Influencer Marketing Survive the Covid-19 Crisis? – It is against this backdrop that marketing tech makes its pitches to clients this year. It is fair to say cutting-edge marketing may be as important to businesses as ever. 

Snapchat user engagement for app ads jumps during pandemic – Snapchat’s user engagement in advertising grew last month amid record highs in usage as the COVID-19 crisis forced people to stay at home.   

What To Know About Influencer Marketing On TikTok – TikTok has gained widespread acclaim in a relatively short time, reporting more than 800 million monthly active users in 2019 as well as passing the 1 billion download mark.

MOBILE

Why mobile in-app advertising is the future – eMarketer projects that mobile ad spending will reach $400 billion by the year 2023, up from $286 billion this year. So what do media buyers need to know?

How automation can liberate digital marketing – Automation promises to change how we work forever and empower marketers to focus more on strategy and creativity.

• Related: Learn more about CTV advertising.

WE’LL KEEP YOU UP TO DATE

That’s it for the roundup this week, next week we’ll be back with another list of what’s making news in marketing.

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