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OTT Measurement: 8 Metrics & Benchmarks to Track Success

Over-the-top (OTT) advertising gives marketers a way to serve dynamic television ads to their target audiences across streaming platforms. Compared to traditional television advertising, OTT...

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How to Use First-Party Data in TV Advertising

TV advertising is no longer just a reach play. Streaming accounted for 44.8% of total TV usage in May 2025, outpacing broadcast and cable combined...

9 Min Read

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AI in CTV Advertising: How It’s Revolutionizing AdTech

AI isn’t coming for Connected TV (CTV) advertising — it’s already in the control room. As streaming takes a larger share of TV budgets, AI...

8 Min Read

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Direct Response TV Advertising: How It Works

Direct response TV advertising (DRTV) is built to do more than make a brand memorable. It’s designed to get viewers to take action. Think website...

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10 Advantages of TV Advertising – Why It Works

TV advertising has always been good at making an impression. Big screen, full sight, sound, and motion. It’s a format built to get noticed. But...

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TV Advertising Measurement: 10 Metrics You Need to Track

TV advertising measurement used to mean squinting at broad reach numbers and hoping for the best. Not anymore. With Connected TV (CTV), advertisers can track...

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Best Streaming Services for 2026: Full List + Prices

About Us: MNTN is a performance-based CTV advertising platform that gives you the reach of traditional TV advertising with the precision of digital marketing. Sign...

13 Min Read

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Advertising on Xumo Play in 2026: Complete Guide for Marketers

Free ad-supported streaming TV (FAST) is answering a very 2026 problem: viewers want more content without another subscription, and advertisers want premium video reach without...

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5 Different Types of TV Advertising & How They Work

TV advertising is not one channel anymore. It is a mix of broadcast, cable, streaming, Connected TV (CTV), over-the-top (OTT), and addressable placements, each built...

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