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A Brand Refresh, Built for CTV: Zipfizz x Designit

Health and wellness brand Zipfizz wanted to reintroduce their brand to the world, but they needed ad creative that could make a distinctive, nation-wide impact,...

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How ATTN Turned CTV Into a Blueprint for Repeatable Growth

Welcome to Where Are They Now, our series that revisits top performing MNTN customers who’ve evolved their Connected TV (CTV) strategies to unlock new levels...

2 Min Read

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From Professional Sports to B2B Software — All Kinds of Brands Use MNTN Matched To Drive Powerful Results

Let’s be honest — Q4 can be chaotic. Between holiday shopping and the year coming to a close, there’s a lot going on. Advertisers, listen...

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The Latest Ad Trends That Marketers In the Know Need to Know

According to science*, these are the three fastest observed phenomena in the world: As marketers, we’re expected to not just be in the know on...

6 Min Read

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Upfronts 2024: How Fragmentation, New Models, and Brand-fluencers Are Shaping the Future of Connected TV

The upfronts has come and gone for another year, but it’s left many questions about Connected TV and its place in the digital ecosystem. Here’s...

8 Min Read

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The Future of (C)TV Is Now

If you’re anything like us, you probably get excited about the updates for your favorite streaming services — like an improved search feature or a...

4 Min Read

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What You’re Actually Getting When You Buy Performance TV

Connected TV is a buzzword in the advertising space, but it’s not always clear what it can really do for advertisers. We often hear questions...

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We’re Bringing Real-World Measurement to Real-Time Reporting — Introducing Offline Attribution

Is brick and mortar dead? Or is it having a moment? Turns out it’s neither of those — in fact, it’s here to stay. The...

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From the MNTN Slack: What Netflix’s Q1 Report Signals About the Future of Streaming

The Netflix Q1 2024 performance report is out. Not only did it cover the streamer’s recent results, it also came with news that might determine...

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