Basecamp

Your portal to news, insights, research, and more

Free Ad-Supported TV: Best FAST Streaming Services (2026)

Research shows that 45% of U.S. internet households now watch free ad-supported streaming TV (FAST), while 58% report using at least one free streaming service....

8 Min Read

Read More

Does Peacock Premium Have Ads in 2026?

Since launching nationally in July 2020, Peacock (NBCUniversal’s streaming platform) has built a substantial audience, thanks in large part to its expansive content library. In...

5 Min Read

Read More

What Is Roku? Pricing & How It Works

Streaming TV keeps expanding, and Roku has reached a major milestone: more than 100 million streaming households worldwide as of April 2026. That growth reflects...

12 Min Read

Read More

CTV Video Ad Specs & Formats: Marketer’s Guide (2026)

TL;DR 5 Quick Takeaways Five takeaways marketers need to know about Connected TV. 1 Connected TV combines television reach with digital targeting precision. 2 Technical...

8 Min Read

Read More

Best Streaming Services for 2026: Full List + Prices

Remember when having a subscription to one streaming service felt like enough? In 2026, that feels almost nostalgic, especially when research shows 53% of U.S....

14 Min Read

Read More

SVOD, AVOD, TVOD: Video on Demand Models Explained

Open a streaming app today, and you’re not just choosing what to watch, but also how to pay for it. Either with a monthly subscription,...

8 Min Read

Read More

Real World Performance Wins from MNTN’s Top Retail Advertisers

In the grand scheme of things — and by “things,” we mean “TV advertising” — it’s fairly easy for retailers to generate brand awareness. As...

6 Min Read

Read More

Clearing The Air: Why Your CTV Reporting Needs More Transparency

Now that many (dare we say most?) advertisers are familiar with Connected TV (CTV), it’s time to talk about how to enhance the channel’s performance...

4 Min Read

Read More

A Tale of Two B2B Case Studies

Connected TV may not be the conventional advertising platform for B2B brands, but for those that have explored this avenue, they have seen real performance...

5 Min Read

Read More

Subscribe to our Email List

Keep up to date on the latest industry news and insights from MNTN.