What Is Discovery Plus? Plans, Pricing, & How to Sign Up

Connected TV

Disclaimer: MNTN is a performance-focused Connected TV advertising platform. This article is for informational purposes only. To sign up for or learn more about Discovery Plus, please visit their official website.

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Discovery Plus delivers the real-life entertainment that keeps viewers glued to their screens while giving advertisers a targeted, high-engagement platform in the Connected TV landscape. As streaming services continue to dominate entertainment choices, Discovery+ stands out by focusing on unscripted programming that resonates deeply with passionate audiences. 

For consumers, it offers endless hours of binge-worthy content at an accessible price; for marketers, it represents a prime opportunity to reach viewers actively seeking lifestyle, home, and true-crime stories through performance-driven CTV advertising campaigns. 

Here’s everything you need to know.

What Is Discovery Plus?

Discovery Plus is a subscription video-on-demand streaming service owned by Warner Bros. Discovery that specializes in factual and unscripted programming. It provides access to more than 70,000 episodes from popular networks, including HGTV, Food Network, TLC, Investigation Discovery, Animal Planet, and Discovery Channel, plus exclusive originals and new series added weekly.

Types of Content Available

Discovery Plus curates a vast library centered on real-life stories and practical inspiration, such as:

• Home and Lifestyle Programming: HGTV and Magnolia Network deliver renovation shows, design challenges, and inspirational home content that help audiences tackle their own projects.
• Culinary and Food Shows: Food Network favorites feature cooking competitions, recipe tutorials, and chef-driven series perfect for food enthusiasts and aspiring home cooks.
• True Crime and Investigation Series: Investigation Discovery (ID) and related channels offer gripping documentaries, cold-case investigations, and real-world mysteries that keep viewers engaged episode after episode.
• Nature, Adventure, and Wildlife: Discovery Channel and Animal Planet bring exploration, survival challenges, and animal-focused programming that educate and entertain adventure seekers.
• Relationship and Personal Stories: TLC and OWN provide reality series on family dynamics, personal growth, and heartfelt narratives that connect with audiences on an emotional level.
• Paranormal and Specialized Content: Paranormal investigations and unique factual series add variety for viewers looking beyond everyday reality TV.

How to Sign Up for Discovery Plus

Signing up for Discovery Plus takes just a few minutes whether you are a consumer ready to stream or an advertiser evaluating audience reach on the platform.

• Visit the official site or download the app: Head to discoveryplus.com or search for the Discovery Plus app on your device to begin the process.
• Choose your subscription plan: Select either the ad-supported tier at $5.99 per month or the ad-free option at $9.99 per month based on your viewing preferences.
• Create your account: Enter your email address and set a password to secure your profile and personalize recommendations.
• Add payment information: Provide your billing details to complete the setup—subscriptions auto-renew monthly and can be canceled anytime.
• Start streaming immediately: Once confirmed, dive straight into the full library of content across all supported devices.

Discovery Plus Plans & Pricing

Discovery Plus keeps pricing straightforward with two clear options designed to fit different budgets and viewing habits.

Ad-Supported Plan

The ad-supported plan costs $5.99 per month and gives full access to the entire library with limited commercial breaks. It serves as an affordable entry point for consumers who want maximum value without paying a premium.

Ad-Free Plan

The ad-free plan runs $9.99 per month and removes all commercials while adding the ability to download episodes for offline viewing on mobile devices. This tier appeals to consumers seeking uninterrupted binges.

Does Discovery Plus Have Ads?

Yes, Discovery Plus offers an ad-supported tier that includes limited commercial interruptions during playback. These OTT ads are shorter and less frequent than traditional cable breaks, maintaining a smooth viewing experience that keeps audiences engaged. The ad-free plan eliminates commercials entirely, giving subscribers a premium option while still allowing the service to reach broad viewers through its lower-cost tier.

How Does Discovery Plus Advertising Work?

From an advertiser’s perspective, Discovery Plus operates as a powerful CTV platform where brands can reach highly engaged audiences watching unscripted content. Performance-focused tools enable precise targeting by interests like home improvement or true crime, delivering measurable results such as increased traffic and ROAS.

From a consumer’s perspective, TV advertising on Discovery Plus appears as brief, relevant breaks that rarely disrupt the flow of favorite shows. Viewers on the $5.99 plan encounter only limited commercials that feel integrated rather than intrusive, preserving the binge-friendly experience that makes the service so addictive. This balanced approach keeps content accessible and enjoyable while supporting the platform’s ability to offer affordable pricing.

What Devices Support Discovery Plus?

Discovery Plus streams seamlessly across modern devices, making it easy for both consumers and advertisers to access content wherever audiences are watching.

• Smartphones and tablets: iOS and Android apps allow on-the-go streaming with full library access and offline downloads on the ad-free plan.
• Smart TVs: Compatible with LG, Samsung, and other major models for direct living-room viewing without extra hardware.
• Streaming devices: Apple TV, Amazon Fire TV, and Android TV boxes integrate effortlessly for high-quality playback on any screen.
• Computers and web browsers: Access via discoveryplus.com on Chrome, Safari, or other browsers for desktop convenience.
• Additional connected devices: Support extends to select gaming consoles and other smart home entertainment setups for flexible viewing options.

Why You Need Performance TV

Want to reach audiences streaming on Discovery+ and other premium platforms? MNTN’s platform gives you direct access to premium CTV inventory, including Discovery+ placements, so your brand appears alongside content viewers actively choose to watch. With AI-powered targeting, automated optimization, and real-time attribution, your campaigns are built to drive measurable performance across streaming.

Here’s how MNTN Performance TV helps marketers advertise on Discovery+ and beyond:

• Premium CTV Inventory – Run streaming TV ads on Discovery+ and other leading networks with guaranteed, brand-safe placements.
• MNTN Matched – AI-driven targeting helps your ads reach high-intent viewers most likely to engage and convert.
• Verified Visits™ Attribution – Connects ad exposure to site visits and conversions, giving you transparent insight into campaign performance.
• Automated Optimization – AI continuously fine-tunes delivery in real time to improve efficiency and reduce wasted spend.
• Reporting Suite – Access real-time data on audience engagement, conversions, and ROI to optimize with confidence.

Reach Discovery+ viewers with performance-driven CTV advertising—sign up today to get started with MNTN’s self-serve software.

Discovery Plus: Final Thoughts

Discovery+ remains a standout streaming service that delivers authentic, real-life entertainment at budget-friendly prices while creating valuable touchpoints for advertisers in the CTV space. Its focus on unscripted programming from trusted networks continues to attract dedicated audiences even as broader Warner Bros. Discovery streaming grows toward 150 million subscribers by the end of 2026. Whether you are a consumer hunting for your next home makeover series or a marketer seeking engaged viewers for performance campaigns, Discovery Plus offers accessible content and targeted reach that fits today’s streaming-first world.