What Is Paramount Plus? Plans, Pricing, & How to Sign Up

Connected TV

As Connected TV (CTV) continues to dominate viewing habits, platforms like Paramount Plus are reshaping how brands reach engaged audiences. With 79.1 million subscribers as of early 2026, Paramount Plus stands out as a premium streaming service blending on-demand entertainment, live sports, and targeted CTV advertising opportunities that deliver measurable results for marketers.

Whether you’re a consumer looking for binge-worthy content or an advertiser seeking to put your product on the big screen, this guide covers everything you need to know.

What Is Paramount Plus?

Paramount Plus is a subscription-based streaming service owned by Paramount Skydance, offering a vast library of over 40,000 episodes and movies, live TV, and exclusive sports content drawn from networks like CBS, Showtime, Nickelodeon, and Paramount Pictures. It provides ad-supported and ad-free viewing options, with premium features including 4K streaming and downloads, making it a versatile choice for both consumers and advertisers seeking high-engagement CTV inventory.

Types of Content Available

Paramount Plus delivers a diverse range of programming tailored to various viewer preferences, such as:

• Original Series: Exclusive shows like “Landman,” “Tulsa King,” and “Star Trek: Starfleet Academy” provide fresh narratives, with new seasons and premieres driving peak viewership spikes.
• CBS Programming: Hit network shows such as “Tracker,” “Survivor,” and “Matlock” offer familiar episodic content.
• Paramount Pictures Movies: A library featuring franchises like “Mission: Impossible,” “Top Gun,” and “Sonic the Hedgehog,” delivering blockbuster entertainment.
• Live Sports: Coverage of the NFL on CBS, UEFA Champions League, and all UFC fights, including events like UFC 324 that peaked at 5.93 million concurrent viewers.
• Kids Content: Family-friendly options from Nickelodeon, including “SpongeBob SquarePants,” “PAW Patrol,” and “The Loud House,” designed to keep younger audiences entertained.
• Showtime Originals (Premium Tier): Critically acclaimed series like “Yellowjackets,” “The Chi,” and “Dexter: Resurrection,” providing premium, ad-free drama.
• News and Reality: Live CBS News streams and reality hits like “The Challenge” and “Survivor 50,” blending timely updates with competitive storytelling.

How to Sign Up for Paramount Plus

Getting started with Paramount Plus is straightforward. Just follow these simple steps:

• Visit the Paramount Plus Website or App: Navigate to paramountplus.com or download the app on your device to begin the signup process and explore available plans.
• Choose Your Plan: Select between the Essential or Premium tier based on your preferences for ads, features, and content access.
• Enter Your Information: Provide your email address, create a password, and input payment details to set up your account securely.
• Confirm and Start Streaming: Verify your details, agree to the terms, and immediately begin watching on up to three devices simultaneously.

Paramount Plus Plans & Pricing

Paramount Plus offers two main subscription tiers to suit different viewer needs, with pricing updated in early 2026 to reflect ongoing investments in content and features.

Paramount+ Essential

At $8.99 per month after the 2026 price update, the Essential plan delivers ad-supported access to the core library of over 40,000 titles, select live sports, and streaming on up to three devices. It excludes Showtime content and advanced video quality but remains a cost-effective entry point for casual viewers, with annual options providing similar proportional savings.

Paramount+ Premium

The Premium plan, priced at $13.99 per month following a recent adjustment, provides ad-free streaming for most content (excluding live TV), access to Showtime originals, and advanced features like 4K UHD, Dolby Vision, and offline downloads. Annual subscriptions offer savings, equivalent to paying for about 10 months while getting 12, making it ideal for heavy users seeking uninterrupted viewing and premium sports like UFC.

Does Paramount Plus Have Ads?

Yes, Paramount Plus includes ads in its Essential plan, where commercials appear during on-demand content breaks, similar to traditional linear TV, to keep subscription costs lower. The Premium plan is mostly ad-free, though live TV and certain promotional elements like trailers may still feature limited interruptions. This tiered approach allows viewers to choose based on tolerance for OTT ads.

How Does Paramount Plus Advertising Work?

From an advertiser’s perspective, Paramount Plus enables targeted streaming TV advertising campaigns through its Ads Manager platform, where brands can launch self-serve ads, leveraging AI tools to optimize for views on premium content. Advanced features like programmatic live ads during events such as UFC fights allow for guaranteed placements, blending broad reach with data-driven targeting to boost ROAS.

For consumers, ads on the Essential plan are interspersed into on-demand viewing during natural breaks, tailored based on demographics, viewing history, and behavior to enhance relevance without overwhelming the experience. Live content, including sports, incorporates traditional ad pods, ensuring seamless integration that maintains viewer engagement while supporting the platform’s affordability.

What Devices Support Paramount Plus?

Paramount Plus is compatible with a wide array of devices, enabling seamless streaming across home setups, mobile, and more for flexible viewing.

• Mobile Devices: Available on iOS and Android smartphones and tablets, allowing on-the-go access to content with easy app downloads from respective stores.
• Smart TVs: Supported on major brands like Samsung, LG, Vizio, and Sony, integrating directly into the TV’s app ecosystem for big-screen experiences.
• Streaming Devices: Works with Roku, Amazon Fire TV, Apple TV, and Chromecast, providing plug-and-play options for non-smart TVs.
• Game Consoles: Compatible with Xbox Series X/S, Xbox One, PlayStation 5, and PlayStation 4, turning gaming systems into entertainment hubs.
• Web Browsers: Accessible via desktop or laptop browsers like Chrome, Firefox, and Safari, offering a simple no-app alternative for streaming.
• Other Devices: Includes select set-top boxes and smart displays, ensuring broad accessibility for diverse household setups.

Why You Need Performance TV

Want to reach audiences streaming on Paramount+ and other premium Connected TV platforms? MNTN’s platform gives you direct access to premium CTV inventory, including Paramount+ ad-supported placements, so your brand shows up alongside must-watch content. With AI-powered targeting, automated optimization, and real-time attribution, your campaigns are built to deliver measurable performance at scale.

Here’s how MNTN Performance TV helps marketers advertise on Paramount+ and beyond:

• Premium CTV Inventory – Run ads on Paramount+ and other leading streaming networks with guaranteed, brand-safe placements.
• MNTN Matched – AI-driven targeting ensures your ads reach high-intent audiences most likely to engage and convert.
• Verified Visits™ Attribution – Tracks site visits and conversions tied directly to ad exposure, providing transparent performance insights.
• Automated Optimization – AI continuously fine-tunes campaigns in real time to maximize efficiency and eliminate wasted spend.
• Reporting Suite – Access real-time data on audience engagement, conversions, and ROI to optimize with confidence.

Reach Paramount+ viewers with performance-driven television marketing—sign up today to get started with MNTN’s self-serve software.

Paramount Plus: Final Thoughts

As CTV viewership surges, projected to capture even more ad spend in 2026, Paramount Plus positions itself as a leader with its robust content slate and subscriber growth. Marketers can capitalize on its high-engagement inventory, from live UFC events drawing millions to targeted ads that align with performance goals. For brands exploring CTV, platforms like MNTN offer seamless ways to activate across services like Paramount Plus, driving incremental reach and results.