What Is Samsung TV Plus? Pricing & How It Works

Connected TV

In the fast-paced world of Connected TV (CTV), platforms like Samsung TV Plus are transforming how consumers watch TV and how performance marketers deliver targeted campaigns with measurable results. This free, ad-supported streaming service stands out by offering over 700 live channels in the U.S and thousands of on-demand titles, making it an attractive option for both marketers and budget-conscious binge-watchers.

As CTV viewership surges, with research showing that 88% of U.S. households now own a Connected TV device, understanding the mechanics, pricing, and advertising ecosystem of Samsung TV Plus can empower marketers and consumers to make smart decisions.

What Is Samsung TV Plus?

Samsung TV Plus is a free, ad-supported streaming television (FAST) service launched by Samsung Electronics in 2015, delivering instant access to live TV and on-demand content without any subscription or extra hardware required. As of 2026, it operates in 30 countries across 630 million active devices, solidifying its role as a CTV leader.

How Does Samsung TV Plus Work?

At its core, Samsung TV Plus streams content over an internet connection, allowing users to tune into live channels or browse on-demand libraries directly from compatible Samsung devices. Navigation is straightforward through an electronic program guide (EPG) that displays current and upcoming programming, while the DISCOVER section offers personalized recommendations based on viewing history, recently watched items, and trending content.

Is Samsung TV Plus Free?

Yes, Samsung TV Plus is entirely free for viewers, eliminating the need for subscriptions, credit cards, or hidden fees, which makes it accessible to a broad audience. The platform sustains itself through an ad-supported model, where commercials appear during natural breaks in linear TV-style programming, but optimized for CTV’s targeted delivery. 

This structure not only keeps content free but also enables marketers to leverage precise audience data for campaigns. When targeting is on point and commercials are relevant, ads have much higher engagement rates, which is a win for both marketers and consumers.

Types of Content Available

Samsung TV Plus boasts a vast and varied content library, regularly updated with partnerships from major networks and studios to keep pace with viewer demands in the competitive CTV market.

• News: Provides live updates, weather, and opinion pieces from major networks like CBS News, keeping viewers informed on global events.
• Sports: Streams live games and highlights across leagues like NFL and PGA Tour, capturing real-time action for engaged fans.
• Movies: Offers a diverse selection of films in genres like action, drama, and classics through dedicated movie channels.
• Entertainment: Features TV shows, comedies, and reality series from popular brands like ION and Bravo for serialized viewing.
• Lifestyle & Reality: Covers home improvement, cooking, and pop culture trends to inspire everyday living and entertainment.
• Kids: Delivers family-friendly animations and educational content designed to entertain and teach younger audiences.

How to Sign Up for Samsung TV Plus

Getting started with Samsung TV Plus is effortless, as no mandatory sign-up is needed, but opting for a free Samsung account unlocks advanced personalization features to elevate the viewing experience.

• Access the Service Directly: Simply power on a compatible Samsung device like a Smart TV or open the app on a Galaxy phone, and begin streaming live channels or on-demand content immediately over an internet connection, with no account required for basic access.
• Create a Free Samsung Account: Visit Samsung’s website on any device, enter your email and create a password to set up an account in minutes, enabling features like continue watching across devices.
• Log In on Your Device: Use the newly created credentials to sign in via the TV Plus app or settings menu, instantly syncing preferences such as favorite channels and watch lists for a tailored CTV journey.
• Customize Your Experience: Once logged in, edit your channel list, set reminders for shows, or remove unwanted channels through the app’s intuitive interface, ensuring content aligns with your interests.
• Enable Notifications (Optional): Adjust settings to receive alerts for new channel additions or upcoming events, keeping you informed without overwhelming your device.

How Does Samsung TV Plus Advertising Work?

For viewers, Samsung TV Plus integrates streaming TV ads seamlessly during commercial breaks, much like traditional TV, but leverages CTV’s advanced capabilities for more relevant placements. Research indicates that 72% of audiences tolerate ads on free platforms if they feel personalized and relevant. 

Advertisers access this through Samsung Ads, which uses proprietary first-party data from millions of opted-in devices to target audiences with precision, enabling campaigns that measure full-funnel performance from awareness to conversions.

What Devices Support Samsung TV Plus?

Samsung TV Plus extends beyond traditional TVs, supporting an ecosystem of OTT devices to maximize accessibility and integrate into daily life, with an internet connection required for streaming.

• Samsung Smart TVs (2016-2025 Models): Built directly into models from 2016 onward, including Neo QLED, OLED, and Lifestyle TVs, offering seamless access to channels and on-demand content on the largest screen in the home for immersive viewing.
• Galaxy Smartphones and Tablets: Available via the Galaxy Store or Google Play app, enabling mobile streaming of live TV and movies on the go.
• Smart Monitors: Integrated into Samsung’s Smart Monitors, combining productivity with entertainment for users who blend work and leisure.
• Projectors: Compatible with select Samsung projectors, extending the service to larger-scale setups for events or home theaters.
• Web Browser: Accessible online at samsungtvplus.com, providing a device-agnostic option for streaming on computers or laptops without Samsung hardware.
• Family Hub Refrigerators: Embedded in these smart appliances, allowing kitchen-based viewing of cooking shows or news while multitasking. (Yes, it’s even on the fridge.)

Why You Need Performance TV

Want to reach audiences streaming on Samsung TV Plus and other leading Connected TV platforms? MNTN’s platform gives you direct access to premium CTV inventory, including Samsung TV Plus, ensuring your brand appears where viewers are most engaged. With AI-powered targeting, automated optimization, and real-time attribution, your campaigns drive measurable performance across every screen.

Here’s how MNTN Performance TV helps marketers advertise on Samsung TV Plus and beyond:

• Premium CTV Inventory – Run ads on Samsung TV Plus and other top streaming networks with guaranteed, brand-safe placements.
• MNTN Matched – AI-driven targeting ensures your OTT marketing campaign reaches high-intent viewers most likely to engage and convert.
• Verified Visits™ Attribution – Tracks site visits and conversions tied directly to ad exposure, giving you transparent performance insights.
• Automated Optimization – AI continuously fine-tunes your campaigns in real time, maximizing efficiency and eliminating wasted spend.
• Reporting Suite – Access real-time data on audience engagement, conversions, and ROI to refine your strategy.

Engage Samsung TV Plus audiences with performance-driven TV marketing campaigns—sign up today to get started with MNTN’s self-serve software.

Samsung TV Plus: Final Thoughts

As CTV continues to dominate, Samsung TV Plus exemplifies how free, ad-supported models can deliver premium content while offering marketers robust tools for targeted campaigns that drive real business outcomes. With its expansive channel lineup, user-friendly interface, and innovative ad formats, it positions itself as a go-to platform for performance-focused strategies.